What is Google Ads? What are the Key Benefits of Google Ads ?

Google Ads is a source of Online Advertising, practiced under Digital Marketing. It is an Online Advertising platform where Business can promote their Goods and Services. Google Ads allows to showcase your Products and Services on Google Search Engines, YouTube and other Google Partner Websites. Here we will discuss the Key Benefits of Google Ads.

When it comes to Marketing, Google Ads tops the list of every experienced marketer. Marketing is all about reaching the right customers for your Product or Service. What else can be the better way to reach such audience other than promoting yourself on most popular Search Engine. The biggest advantage of Google Ads is its Search Ads. The reason being it so is that Interested Customers directly goes and search for the Product that they are interested in.

 

Types of Google Ads Services:

In this article we will discuss about the Key Benefits of Google Ads. As we proceed to discuss them, you first need to get familiar with all three mediums of Google Ads Service.

1. Google Search Ads:

These are the Keywords driven ads that appears on the Google SERP Page. These ads appear at the very top or at very bottom of the SERP Pages. Search Ads are based on the search term or the keyword that a user adds or types into the Search Bar.

These Ads mainly consists of Words and Sentences. These Ads allows you to add multiple Headlines, Descriptions, Sitelinks and Snippets etc.

2. Google Display Ads:

Display Ads or Banner Ads are the Image visual ads that you see on Google Search Engine and its Partner websites. These ads can mainly be seen while reading Articles or blogs, while using any Mobile Application or while watching Youtube Videos.

3. Google Video Ads:

Google Video Ads are the promotional Videos visual ads that you see on platforms like YouTube and other Video Partners of Google. This also includes the Promotional Videos that you see while using Mobile Applications.

7+ Key Benefits of Google Ads for your Business.

1. Control your Ads Cost:

With Google Ads it becomes very easy to control your Ad Spend. It allows you to determine a Daily Budget. This gives you an advantage to control your Budget. Whenever you want to increase or decrease the Daily Budget, you can just do that very easily. For Example: If you sometimes want to respond to trending interest in your products, you can increase your Daily Budget.

2. Exclude Negative Keywords:

Google Ads allows you to create negative Keywords list. This keywords are marked to be excluded from the Search Terms. This gives a huge advantage to focus Ad Spend on more relevant searches. Negative Keywords helps you to improve Click through Rate. Building Negative Keyword List also gives you an advantage of better Quality Score and Ad Rank.

3. Performance Measurement:

With Google Ads it becomes easier to track your campaigns. It also helps in evaluating the performance of your Ads. Google Ads allows you to measure metrics like Cost per Click, Total Clicks and Impressions. Another Advantage is that if you connect your Google Analytics Account with Google Ads it becomes easier to evaluate your Performance.

4. Directly Increase your Sales:

This is one of the best tools to generate Online Sales. Google Ads allows you to directly focus on the audience who are searching for your Business Products and Services. The Search Ads are the best practice that a Business should use to acquire high intent leads. Those Leads are categorized as hot leads which are easier to convert into Sales.

5. High Return On Investment:

As you optimize your Google Ads Campaigns, you can have the highest ROI that other marketing Strategies cannot provide. Google Ads is ideal to provide best results because the platform is very transparent. This provides you easy access to key performance data. It gives you the exact scenario of what’s working so that you can make real time changes and optimize your Ad Spend.

6. Fast Results:

As compared to other marketing and advertising techniques, Google Ads always provides you with Fast Results. As you are already aware that SEO may take weeks or even months to give good results but Google Ads does the same Quickly.

7. Multiple Format Ads:

Google Ads Platform provides multiple Ad formats. Having different Ad formats gives it the advantage of diversity advertising. Each Ad Channel is essential as each of them plays different key role in Advertising. Including various Ad formats in your Marketing Strategy can be a good combination.

8. Increase Website Traffic:

Increasing Website Traffic has always been a challenge but with Google Ads it has become easier to overcome this Challenge. The diversified Google Ads formats give a clear advantage in this matter. Utilizing Ad extensions like Sitelinks, snippets, call extensions and other extensions to provide more information and increase Click Through Rates.

 

Want to know about What is SEO? Key Benefits of SEO. (Read Here)

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Do you have Doubts like:

• What should be my Budget for Google Ads?
• How much should I spend on Digital Marketing?
• What ROI should I expect from Digital Marketing for my Business?

You can chat freely with our Executive, who can help you clear your doubts regarding Digital Marketing with examples as per your Business and your Customer Relevancy. Just Message us on Whatsapp with a “Hi” on +91 7990135185