What is SEO? Why is it important?

You might have heard about SEO that it plays the most important role in Digital Marketing. But you might not know What is SEO? And why is it important?

So, in this article you will be able to remove your confusions and complications around SEO. We are here to guide you with detailed insights that What is SEO and why is it important. We have also listed below 7 Key Reasons Why SEO is important in Digital Marketing.

SEO mainly stands for Search Engine Optimization. It is the best organic practice to increase your Website visibility in Search Engine Result Pages. In case if you are not familiar with words like “Optimization” and “Search Engine Result Pages”, here is the break through. Optimization means “the action of making the most effective use of a resource”. In SEO it means to use your resources (i.e. Website Content, Images, Videos) in the most effective way so that Google or any other Search Engine is able to recognize easily that what your Website is all about. Whereas “Search Engine Result Pages” means the Results Pages that appears as soon as you search for a query in Google or any other Search Engine like Bing, Yahoo etc.

So, Search Engine Optimization is basically the process of Optimizing your Website for the Search Engine Crawlers to easily recognize that what your Website is all about. This helps the Search Engines to decide how your Website can help in answering the daily queries of people making searches. It mainly helps you to improve your Website’s visibility on search engines like Google, Bing etc. It doesn’t matter if your Website promotes product, offers any services or may share knowledge about any specific topic, SEO helps you to increase Online Visibility and drive traffic on your Website.

Here are some of the Advantages of Search Engine Optimization:

• Drives Traffic and Increase Visibility.
• Competitive Advantage
• Long Term Results
• Improves User Experience (UX/UI)
• Credibility and Trust
• Cost Effective

The Process of Search Engine Optimization includes mainly Three Elements. These are:

1)Technical SEO:

It is the process of optimizing the technical aspects of your Website to increase your Visibility and improve your Ranking in SERPs.

Technical SEO mainly includes the Followings:

• Indexability
• Crawlability
• Website’s Structured Data
• Mobile Responsiveness
• URL Structure
• HTTPS Security
• XML Sitemap

2) On-Page SEO:

It is the process of Optimizing different Individual pages on your Website to improve their Search Engine Rankings and drive more relevant traffic.

On-Page SEO mainly includes the followings:

• Keyword Optimization
• Content Optimization (UX)
• URL Optimization
• Page Speed Optimization
• HTML Tag Optimization
• Internal Linking
• Image Optimization

3) Off-Page SEO:

It is the process of taking action outside your Website which will help to increase your website’s ranking and bring more traffic to your Website.

Off-Page SEO mainly includes Backlink Building. This includes:

• Brand Mentions
• Content Marketing
• Guest Posting
• Online Reviews
• Social Media Marketing
• Influencer Marketing

7 Key Reasons Why SEO is important :

It has always been the most important part of Digital Marketing. As you are now already aware about what is SEO, so lets discuss about why SEO is important?

Search Engine Optimization is important as because it helps you to increase your Brand’s Visibility and drive more Organic (Un-paid) traffic to your website. 7 Key Reasons Why SEO is important are listed here :

• Brings Traffic:

  With SEO as your Website ranks higher, it increases the chance of getting more clicks from the Audience who are interested in the Products or Services. This drives a huge Organic Traffic to your Website. This Traffic is valuable for your business as it consists of people who are seeking information or solutions related to your Business Niche.

• Increases Visibility:

  SEO allows you to improve your Website’s ranking in SERPs. Hence this means that your Website will be appearing higher as the users will be searching for relevant keywords. This enhance high chance that they will click on your website.

• Competitive Advantage:

  In this digital era, SEO is no more optional – its essential. You may have already discovered that your Competitors are already building their Digital Presence. And SEO Strategies becomes essential to stay ahead of your Competitors. Prioritizing it for your Business gives you advantage to attract more customers and grow their Online Presence.

• Improve User Experience:

  It works hand in hand with SEO that how your Audience interacts with the Content on your Website. When the Audience have a positive experience with your Website it increases your chance to get higher Clicks and increase Web Traffic.

• Build Trust with Customers:

  As your Business Website ranks higher organically on SERPs with SEO, it shows that you are totally trusted by the Search Engines. When the Audience or your Customers search for their Query and your Website appears on the first page, it gives reasons to your Customers to Trust your Brand or Business.

• Targeted Audience:

  SEO lets you to rank on specific targeted keywords that are relevant to your business. This helps you to attract more Audience or customers who are likely to be interested in your Product or Services.

• Cost Effective:

  As compared to Paid PPC Advertising, SEO is more cost effective and more sustainable medium to drive Traffic to your Website. It requires initial investment of time and resources as it is a Long term Game.

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